Direct mail advertising was once among the most powerful marketing tools. Yes, millions of people decried what they called “junk mail” cluttering their postal boxes on any given day. The bottom line, however, was that mailed marketing pitches produced results.

Then came the internet. Even though it took years for anyone to figure out how to sell something using e-mail or any other digital tool, the advent of internet marketing stole the thunder from direct mail.

Younger-generation sellers who grew up in the digital age may consider direct mail a dinosaur, a relic of the past. But the fact is, direct mail never truly went away. If not as potent as it once was, it never stopped producing results.

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